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How a Kyiv Studio Bet on the Vertical Drama

The company called Holywater did not begin life as a television business. The company was established in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its range of products to this day looks more like a mobile entertainment lab than a streaming network. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. That breadth is telling: it points to a business for which video is one of several consumer products, not its whole identity. The vertical drama, a format born in China as duanju and framed 9:16 for an upright phone, became its eventual wager. For a small Ukrainian company, this reelshort tv was a gutsy market to enter, since the category’s leading names were backed by Chinese and Singaporean groups.

Spring 2024 and the Launch of the My Drama App

Spring 2024 saw the debut of the My Drama app, though the exact date depends on which source you believe. The launch timing differs by source: TechCrunch put it in April, Google Play shows March 13, 2024, and the App Store lists May 9, 2024. Android seems to have come first, since the difference between those store dates suggests, with the iPhone version following about two months later. The genre’s go-to tropes filled the initial slate. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were among the early titles, and the names alone tell you most of what you need to know about the mood. The partner it would soon be producing them with, not the stories themselves, is what ultimately set the company apart.

Fox, $22M in Funding and a Webby Award

In October 2025, My Drama stopped being a startup curiosity. Fox Entertainment took an equity stake in Holywater, and the deal came with a pledge to make more than 200 vertical titles over two years. Among the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. Then, in January 2026, three months on, Holywater raised $22M in a funding round led by Horizon Capital. The company also has a 2025 Webby Award for Best Streaming Service, a credential it displays on its App Store listing. These milestones, taken together, hand My Drama a distinctive advantage that few rivals can claim: a major American studio serving as both shareholder and producer.

The My Drama Fact Sheet

The table below is the condensed version of the story for when you only have a moment. It gathers in one place the ownership, legal, platform and pricing details that matter most to a first-time viewer. All prices reflect the US App Store as of September 2026. Country, platform and promotion all change them, so treat them as a rough guide rather than a quote. Which legal entity you deal with is determined by where you live, a point that becomes relevant if you ever need to contest a charge. The install figure comes from Google Play, where the app lists 5M+ downloads.

What Watching on My Drama Feels Like

The entire category is built on this same core experience, and My Drama follows it. Episodes are vertical and framed for an upright phone; in this genre episodes generally last one or two minutes, and then a cliffhanger propels you on to the next one. With series often running anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in short bites. The range of screens it supports is where this drama app really distinguishes itself. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. ReelShort’s App Store listing, by comparison, shows no Apple TV version at all, which suggests that this big-screen option is rarer than you might think. Of course, a 9:16 frame will never fill a widescreen television, yet the option converts a solo phone habit into something a couple can enjoy together.

In terms of content, the library combines Holywater’s own early productions with the growing Fox slate. As titles like Billionaire Blackmail and Bound by Obsession make plain, the Fox releases stick close to the genre’s well-worn formula. The fair caveat here is scale. ReelShort, DramaBox and ShortMax each list 100M+ installs on Google Play, whereas My Drama shows 5M+, a fraction of that. That gap tells you where My Drama stands in 2026: a well-funded challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Holywater sells access in three ways, and the main figure is the weekly pass. As of September 2026, the US App Store prices “My Drama: Full Access” at about $19.99 per week. That puts it in line with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. To unlock individual episodes, there are coin packs running from roughly $4.99 to $24.99. The store also lists a separate Premium tier at roughly $4.99 to $9.99, which gives lighter viewers lower-cost entry points than the full pass. The figure on your own screen may be different, because prices vary by country, platform and promotion. Just as with its rivals’ plans, the weekly subscription keeps renewing automatically until you cancel the plan. Do the arithmetic before you commit, because four renewals of a $19.99 weekly pass add up to about $80 a month.

Terms Worth Knowing Before You Pay

The fine print in My Drama’s terms of use deserves more attention than most viewers give it. Every coin purchases are final, which means no easy refund if a series disappoints after you unlock it. A balance you ignore for a year can simply disappear, as coins are forfeited after 12 months of inactivity. Except where the law requires otherwise, web purchases are labeled non-refundable. A 14-day right of withdrawal covers viewers in the EU and UK, reflecting the consumer rules in those markets. Deleting the app does not cancel your subscription, and the terms state so clearly, which is the most important point of all. iPhone owners cancel under Settings, then their name, then Subscriptions, while Android users go through the Subscriptions menu in Google Play. Apple or Google, not Holywater, handle refunds for store purchases.

It also helps to know exactly who sits on the other side of the contract. Everyone outside the US contracts with Holy Water Limited in Nicosia, Cyprus, while US users deal with XOLY LIMITED, a Delaware company. As with any vertical drama app, one more warning applies here. Sites promising modded APKs, unlimited coins or free coin generators are unofficial, and they are not a safe way to watch anything. The proper response to a steep price is to cancel the pass, not to hunt for a hack.

Verdict: A Challenger With Hollywood in Its Corner

On install counts, My Drama is not the largest vertical drama app, and it is not even close. What it offers instead is an uncommon combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. Viewers get a practical advantage in Apple TV support, which ReelShort, for one, does not list. A weekly pass of roughly $19.99 that renews quietly in the background is the drawback, the same one that plagues every rival. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious pick. Viewers who want Fox-produced romance and the option to watch on a television will find that the My Drama app earns a place on their home screen. Either way, do not trust the delete button: set a reminder the day you subscribe and cancel through your store account.